Privacy Policy
Vita Cruises Privacy Policy
Last Updated: January 20th, 2026
This Privacy Policy explains how Vita Cruises Inc. (“Vita Cruises”, “we”, “us”, or “our”) collects, uses, discloses, stores, and protects personal information in connection with our website https://vitacruises.ca, our cruise services, ticketing, marketing activities, recruitment, and related offerings (collectively, the “Services”).
This Policy applies to individuals located in Canada and the United States. We comply with applicable privacy laws, including:
- Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)
- Applicable provincial privacy laws (including Ontario)
- California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
- Other applicable U.S. state privacy laws
- U.S. Federal Trade Commission (FTC) transparency standards
1. DEFINITIONS
“Personal Information” means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual or household. This includes information defined as “personal information” or “personal data” under applicable Canadian and U.S. privacy laws.
Business contact information used solely for business communications is excluded where permitted by law.
“Marketing Purposes” means communicating with you about products, services, offers, promotions, or recommendations that may be of interest to you, subject to your consent and applicable law.
2. PERSONAL INFORMATION WE COLLECT
We collect only the Personal Information reasonably necessary to provide our Services.
Categories of Personal Information:
a) Identity Information
Name, date of birth (for age verification), username or similar identifier.
b) Contact Information
Mailing address, billing address, email address, telephone number.
c) Financial Information
Payment card details, billing details, transaction history.
(Payments are processed by secure third-party processors; we do not store full card numbers.)
d) Technical & Device Information
IP address, browser type, operating system, device identifiers, time zone, and diagnostic data.
e) Usage Information
Website interaction data, pages viewed, time spent, clickstream data, and analytics.
f) Profile & Account Information
Booking history, preferences, feedback, survey responses, customer service interactions.
g) Audio, Video & Visual Information
Recorded customer service calls and video or photographic footage from public areas of our vessels or facilities, where permitted by law.
h) Electronic Communications
Emails, chat transcripts, SMS messages, reviews, testimonials, images, videos, or content you submit.
i) Geolocation Information
Approximate location derived from IP address or device settings, where enabled.
j) Marketing & Inference Data
Marketing preferences and inferred interests based on interactions with our Services.
k) Recruitment Information (if applicable)
Employment applications, resumes, references, qualifications, and related information.
l) Health & Accessibility Information (Limited & Sensitive)
Where required for safety, accessibility, or legal compliance, we may collect limited health-related information (e.g., dietary requirements or relevant medical conditions). This information is handled with heightened safeguards.
3. HOW WE COLLECT PERSONAL INFORMATION
We collect Personal Information:
- Directly from you
- Automatically through website technologies (cookies, analytics tools)
- From third parties such as travel advisors, ticketing platforms, or service providers, where permitted by law
All collection is conducted by fair and lawful means.
4. PURPOSES FOR COLLECTION & USE
We collect, use, and disclose Personal Information for the following purposes:
- Providing and administering our Services
- Processing bookings, payments, and transactions
- Communicating regarding cruises, accounts, and customer support
- Marketing and promotional communications (subject to consent)
- Website analytics and service improvement
- Safety, security, fraud prevention, and legal compliance
- Recruitment and hiring
- Responding to regulatory or law-enforcement requests
- Corporate transactions (mergers, acquisitions, asset sales)
We may also use Personal Information as otherwise permitted or required by law.
5. CONSENT
Where required by law, we obtain consent for the collection, use, and disclosure of Personal Information.
By using our Services or voluntarily providing Personal Information, you consent to our handling of your information as described in this Policy. You may withdraw consent at any time, subject to legal or contractual restrictions.
Withdrawal of consent may limit our ability to provide Services.
6. DISCLOSURE OF PERSONAL INFORMATION
We may disclose Personal Information to:
- Service providers (IT, hosting, payment processing, marketing, analytics)
- Travel advisors and ticketing partners
- Professional advisors (lawyers, auditors, insurers)
- Regulators, law enforcement, or courts where required or permitted by law
- Corporate affiliates or successors in business transactions
We do not sell Personal Information for monetary consideration.
We do not knowingly share Personal Information for cross-context behavioral advertising as defined under California law.
7. INTERNATIONAL & CROSS-BORDER DATA TRANSFERS
Personal Information may be processed, stored, or accessed in Canada, the United States, or other jurisdictions where Vita Cruises or its service providers operate.
As a result, Personal Information may be subject to the laws of those jurisdictions, including lawful access by courts or authorities. We take reasonable steps to ensure appropriate safeguards are in place.
8. DATA RETENTION
We retain Personal Information only for as long as necessary to fulfill the purposes outlined in this Policy, including legal, accounting, or regulatory requirements.
When no longer required, information is securely destroyed or anonymized.
9. SECURITY SAFEGUARDS
We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the Personal Information, designed to protect against unauthorized access, loss, misuse, or disclosure.
No system can be guaranteed 100% secure.
10. CHILDREN’S PRIVACY
Our Services are adults-only (19+) and are not directed to children. We do not knowingly collect Personal Information from individuals under 19 years of age. If such information is identified, it will be deleted.
11. YOUR PRIVACY RIGHTS
Canada
Individuals in Canada have the right to:
- Access and correct Personal Information
- Withdraw consent (subject to limitations)
- Inquire about our privacy practices
- Challenge compliance with applicable laws
United States
Depending on your state of residence, you may have the right to:
- Request access to Personal Information
- Request correction or deletion
- Obtain information about data practices
- Opt out of certain processing activities (where applicable)
We will not discriminate against individuals for exercising privacy rights. Identity verification may be required.
12. COOKIES & TRACKING TECHNOLOGIES
We use cookies and similar technologies to operate our website, analyze usage, and support marketing. You may control cookie preferences through your browser settings.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Updates will be posted on our website with a revised “Last Updated” date.
14. CONTACT & PRIVACY OFFICER
For questions, concerns, or to exercise privacy rights, contact:
Vita Cruises Inc.
Customer Service: 905-520-5630
Business Email: info@vitacruises.ca
Business Address: Vita Cruises Lines Inc. 35 King St E Hamilton, Ontario, Canada L8N 4A9